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First Cradle to Cradle Certified fragrance is a proof of concept for innovative approach sustainable fragrance creation.
May 13, 2016
By: Christine Esposito
Editor-in-Chief
International Flavors & Fragrances Inc. says it has set a “new benchmark for fragrance sustainability” with the release of the first-ever Cradle to Cradle Certified fragrance, PuraVita. The fragrance—which has notes of green apple, wood, apricot and vanilla—is a proof of concept for an innovative approach to sustainable fragrance creation. PuraVita is a model for what can be achieved when perfumers pair creativity with sustainable design principles, according to the company...
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